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01/2006 – Press release
Jeff Prybolksy
Let Me See
, 2006

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In the year prior, Prybolsky art directed advertisements for a major car manu-facturer. In Let Me See, he appropriates commercial footage from his job to create remarkable and idyllic vistas. Frame by frame, he digitally erases the car from the original footage. What remains are “untainted” landscapes betrayed only by subtle manipulations and reflections of where the car once was. He reclaims not only the landscape, but also his life. "The car represented my day job and how it took up all my time."

The work confronts media's appropriation of land and its use as a selling stage. Prybolsky extends the post-modern approach of deletion and appropriation to come to something absolutely sincere. His process leaves the world of advertising just long enough to challenge contemporary cynicism when faced with a product-less and Hallmark landscape.

DS